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FOR IMMEDIATE RELEASE
October 16, 2008

CONTACT:
Dante Lee
dante@leemossmedia.com
614-595-6063


DANTE LEE FEATURED PANELIST AT 2008 AFRICAN AMERICAN INTERNET SUMMIT IN CHICAGO

Columbus, OH - On Thursday, October 30, 2008, Dante Lee, president of Diversity City Media and co-founder of Lee Moss Media, sat on a historic panel at the African American Internet Summit in downtown Chicago. Other panelists included Smokey Fontaine of Interactive One, Denmark West of BET Interactive, and Barry Cooper of Reach Media.

The panel was entitled Content vs. Community: How to Build a Successful Black-Targeted Web Site, and involved an intense discussion that answered the following questions: What's the key to creating a web site that's able to achieve financial success? How much traffic do you need to appeal to advertisers? Which is more important, content or creating social networks?

The entire panel elaborated on what it took to get where they are. Lee discussed his company’s vast network of African American online properties, and his joint venture with William Moss – founder of HBCUconnect.com and the newly launched ConnectPlatform.com. Cooper discussed his experience from managing BlackVoices.com to taking the lead at BlackAmericaWeb.com. West discussed his roles at MTV and now BET, and elaborated heavily on the benefits of ad networks. Fontaine talked about Radio One’s acquisition of BlackPlanet.com, their future plans to dominate the Black web, and the other properties such as Elev8.com that they are rolling out.

Other panels at the event featured Carl Izzi of Energi/GlobalHue, Susan Morgan of Gorilla Nation, Jemilah Barnes of AllHipHop.com, Bryan K. Mattox of Burrell Communications, Markus Robinson of BlackWeb 2.0, Janet Rolle of BET, Adam Goldman of UrbanForce/UniWorld Group, and many others.

The summit successfully brought together leading consumer marketers, advertising agencies, and Internet-based companies in a long-overdue, comprehensive examination of how African-American consumers utilize the Web for information and entertainment.

For more details about the event, visit:
www.targetmarketnews.com

-END-

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